Hello Bello's marketing and creative teams experienced a surge in efficiency and creativity thanks to Payload. With reusable blocks, intuitive drag-and-drop editing, and the extensibility behind the scenes to adjust as needed, the communications team could craft compelling content instead of coordinating with developers.
This newfound independence was a game-changer for their content creation and marketing efforts, while empowering their engineering team to work with a platform that they actually enjoyed using.
For Hello Bello’s engineers, the fact Payload was built on industry-standard technologies and fully open source meant they maintained control of their own data, and were never sidelined by the dreaded vendor lock-in, allowing them to adapt that data to their needs. Further, they could refocus their efforts on any customization beyond just the admin panel level, including the CMS’s functionality itself, providing unmatched flexibility.
As a bonus, Payload’s local API has enabled Hello Bello to automate manual data entry processes—making data import and content editing a breeze.
Liberated from the constraints of a monolithic content management system, Payload delivered Hello Bello the agility and speed it desired. With an eye on the future, Hello Bello continues to leverage Payload's flexibility and developer-friendly features to stay ahead in their industry.