How Microsoft used Payload to introduce AI

How do you educate the world about a groundbreaking, AI-driven design tool? You turn to the most innovative platform in the world to craft your content.

For Microsoft's "Designer," powered by OpenAI's DALL-E image-generating system, this meant harnessing the capabilities of Payload. With Payload, the team at Microsoft responsible for unveiling this revolutionary design tool has been able to streamline content production, providing a vision of the future of design that is free from traditional constraints.

Screenshots of Microsoft's AI Tips and Tricks website.

The Challenge

A platform that can keep up with AI

For some companies, any run-of-the-mill headless CMS product may be sufficient. But when it comes to Microsoft, a commitment to innovation and excellence is deeply ingrained in their DNA. This required a means to build content that would meet the company's high standards, including a system that would feature:

Innovation and Flexibility

Microsoft needed a content production application that matched the next-generation thinking behind Designer. Flexibility and innovation were non-negotiable, including empowering developers to tailor data structures that would suit diverse project requirements.

Partnership and Support

Rather than getting a salesperson in response to support requests, Microsoft sought a true partnership. The content platform required a responsive team—composed of fellow developers who knew the product inside and out—for any assistance.

No Vendor Lock-In

For a Fortune 500 company like Microsoft, data ownership is paramount. Critical content infrastructure had to remain on-premises to avoid the dreaded vendor lock-in and retain control. Ultimately, Microsoft required a means through which they could keep pace with their ambitions and empower their developers to provide every possible advantage to their marketers and editors.

Impact of Payload

Content Production Speed

2x increase

The Solution

How Payload met the Microsoft standard

Amongst a sea of headless solutions, Payload stood out for Microsoft, thanks to its distinguishing features, including:

Favorable Development Experience

Payload offered a developer-centric experience. Its code-based customization and precise access control enabled developers to create a tailored solution, perfectly aligned with their project needs.

Support, Not Salespeople

Payload maintained a dedicated channel with Microsoft, ensuring swift issue resolution. Any questions or problems encountered were promptly addressed, eliminating potential roadblocks and ensuring uninterrupted development momentum.

Extensibility & Enhanced Editing

Payload's inherent extensibility was fortified by an enterprise-level feature set. Meanwhile, Microsoft developers could easily incorporate additional functionalities beyond the out-of-the-box offering, easily building editors any custom requests alongside existing, modern features and a beautiful user interface. This allowed for the creation of compelling content without the need for constant coordination with developers.

Type-Safety & Developer Experience

Payload was built entirely with TypeScript, a language created by Microsoft. This enhanced the developer experience and ensured type-safety in the development process.

The most innovative companies on earth are turning to Payload for their mission-critical projects. Let us show you why.

Microsoft chose Payload to let the world know of its AI ambitions

In a rapidly evolving and competitive AI landscape, Microsoft recognized that the speed at which content operations are executed is crucial.

With Payload’s code-based customization, extensibility, and a close partnership between the two teams, Microsoft has significantly enhanced its content operations and now better serves their audience of creators and industry insiders.

Screenshots of Microsoft's AI Tips and Tricks website.
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Building with Payload can be done quickly and effectively, thanks to its code-based customization and developer-friendly features.

SOWMYA REDDY PETA SOFTWARE ENGINEER, MICROSOFT