How Microsoft used Payload to introduce AI

Industry

Technology

Use case

Headless CMS

Microsoft front end screenshots

Building with Payload can be done quickly and effectively, thanks to its code-based customization and developer-friendly features.

Microsoft logoMicrosoft logo
Sowyma Reddy Peta, Software Engineer

How do you educate the world about a groundbreaking, AI‑driven design tool?

You turn to the most innovative platform in the world to craft your content.


For Microsoft's "Designer," powered by OpenAI's DALL-E image-generating system, this meant harnessing the capabilities of Payload.


With Payload, the team at Microsoft responsible for unveiling this revolutionary design tool has been able to streamline content production, providing a vision of the future of design that is free from traditional constraints.

THE CHALLENGE

A platform that can keep up with AI

For some companies, any run-of-the-mill headless CMS product may be sufficient. But when it comes to Microsoft, a commitment to innovation and excellence is deeply ingrained in their DNA.

Innovation and Flexibility

Microsoft required a solution to meet its next-generation thinking behind Designer. Flexibility and innovation were non-negotiables, such as creating data structures to suit any requirement.

Partnership and Support

Microsoft sought a true partnership, not salespeople. The content platform required a responsive team—composed of fellow developers who knew the product inside and out.

No Vendor Lock-In

For a company like Microsoft, data ownership is paramount. Critical content infrastructure had to remain on-premises to avoid the dreaded vendor lock-in.

The competitive advantage

Ultimately, Microsoft required a means through which they could keep pace with ambitions, while providing every possible advantage to their marketing team.

THE SOLUTION
Favorable Development Experience

Payload's code-based customization and precise access control enabled developers to create a tailored solution, perfectly aligned with Microsoft's project needs.

Support, Not Salespeople

A dedicated channel between Payload and Microsoft ensured swift issue resolution. Any questions or problems were promptly addressed, eliminating roadblocks and ensuring momentum.

Extensibility & Enhanced Editing

Payload's extensibility was fortified by an enterprise-level feature set. Meanwhile, Microsoft developers could easily incorporate additional functionalities beyond the out-of-the-box offering.

Type-Safety & Developer Experience

Payload was built entirely with TypeScript, a language created by Microsoft. This enhanced the developer experience and ensured type-safety in the development process.

Screenshots of Microsoft's AI Tips and Tricks website.

Microsoft chose Payload to let the world know of its AI ambitions

In a rapidly evolving and competitive AI landscape, Microsoft recognized that the speed at which content operations are executed is crucial.


With Payload’s code-based customization, extensibility, and a close partnership between the two teams, Microsoft has significantly enhanced its content operations and now better serves their audience of creators and industry insiders.

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Schedule time with us

What we'll talk about:

  • Dedicated engineering support
  • Demo of enterprise features, including visual editing and AI
  • Custom solutions to extend Payload
  • Influence over the Payload roadmap
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