"Payload has transformed the way our clients manage content. It's an indispensable tool for any modern agency."
Microsoft chose Payload to tell the world about AI.
Stage presence: Powering Releese's digital music revolution
By moving our website's backend to Payload, Releese has seamlessly rolled out more engaging content, driving a significant increase in website traffic and user engagement.
By the numbers: The impact of Payload
Leveraging Payload alongside Next.js, OMNIUX built Releese a website that was on par with its modern platform—and the benefits were immediately apparent.
100%
Lighthouse SEO score on both mobile and desktop
+60%
Increase in organic impressions
+16%
Month-over-month increase of paid subscribers
2x
Content production speed; the Releese team spends 60% less time rolling out content compared to its previous CMS, Strapi and Ghost.
In a music industry dominated by digital giants and fragmented tools, Releese.io's mission is daunting: give creators back what belongs to them.
Their next-generation SaaS platform helps artists, managers, and labels do everything from publishing music to platforms like Spotify, to handling rights management, project planning, and more. But they needed a website that could keep up with their app.
Pairing with OMNIUX, a Payload partner agency, Releese was eager to transition away from Ghost and Strapi to a more flexible solution. The end result is already paying dividends.
THE CHALLENGE
Replatforming to a modern solution
Releese needed a platform that could effectively address their need for streamlined operations, improved SEO, and enhanced customization.
Swapping out the old with the new
Releese's previous content management system was ultimately a combination of two separate platforms, limiting their ability to manage content effectively and best represent their modern SaaS.
Lagging SEO performance
Releese needed to dramatically improve their SEO to increase visibility and attract more traffic, aiming for top-tier performance metrics.
Limited customization capabilities
The previous system did not offer the necessary customization options to fully express the brand’s vision and functionality.
THE SOLUTION
Introducing Payload and Next.js
OMNIUX implemented Payload and Next.js to deliver a flexible, high-performance website that doubled Releese's traffic and showcased their innovative platform.
SEO optimization
OMNIUX extended the SEO plugin to include custom Open Graph and Twitter fields, a key feature of the project. This additional flexibility is especially useful for long form content, where Releese wanted more control over their Open Graph metadata.
Enhanced developer experience
Payload's seamless developer experience allowed OMNIUX to customize the platform tailored to Releese's specific needs, including the creation of custom components.
Better control over brand identity
Many CMS's lock companies into a rigid CMS, and brand ultimately suffers. With a purpose-built platform behind their site, Releese was allowed the freedom to style their website however they wanted, whenever they want, creating a unique and engaging user experience.
Putting creators back in control
Over a four-month period, OMNIUX transformed Releese's website, leveraging Payload alongside Next.js to deliver a fast, SEO-optimized, and highly customizable platform. The dividends were immediate, as Releese has witnessed significant gains in performance and traffic, while being empowered to present their groundbreaking application with a captivating site.
This project underscored Releese's commitment to putting creators back in control, revolutionizing their footprint in the digital music industry.
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